Logo Da Vi Cocofamilia babban gini ne na haya na tsofaffi. A cikin tambarin suna kunshe ne taken taken (Tare, daga zuciya, kamar dangi) da sakon (samarda gada zuwa zuciya). Lokacin da ake karanta harafin F azaman R kuma ana karanta A matsayin O, kalma Cocoro, ma'ana zuciya a Jafananci, ta fito. Ganin wannan a haɗuwa tare da siffar gada gada, kamar yadda aka samo a cikin M, ya nuna sakon "airƙirar gada zuwa zuciyar".

Sunan aikin : Cocofamilia, Sunan masu zanen kaya : Kazuaki Kawahara, Sunan abokin ciniki : Latona Marketing Inc..

Karanta sababbin tambayoyi da tattaunawa game da zane, kerawa da kirkire-kirkire tsakanin designan jaridar zane da shahararrun masu zanen duniya, masu zane da zane. Duba sababbin ayyukan zane da zane-zane mai ban shahara ta sanannun masu zanen kaya, masu zane-zane, kayan gine-gine da masu kirkirar fasaha. Gano sabbin bayanai game da kerawa, kirkire-kirkire, zane-zane, zane da kuma tsarin gine-gine. Koyi game da hanyoyin ƙira na manyan masu zanen kaya.