Kunshin Abinci Lay's More Belgian Really Impossible wani zane ne na musamman na kunshin da aka ƙera na wani ƙayyadadden lokaci don guntun dankalin turawa da ake sayarwa a ƙasar Belgium. Kunshin yana gabatar da sabbin ɗanɗano guda biyu na gida da aka haɓaka tare da Brussels Ketjep. An gayyaci masu amfani na Belgium su gabatar da ra'ayoyin zane masu ƙarfin halayen gida, kuma ra'ayoyi biyu da suka fi samun kuri'u an nuna su tare da ambaton sunayen masu su a kan kunshunan. Wannan hanya tana amsawa ga kasuwar abinci mai sauƙi wadda alamun kasuwanci na gida ke ba da ɗanɗano da da'awoyi masu dacewa. Zanen yana da nufin riƙe masu saye na yanzu na alamar Lay's da kuma jawo sababbi.
Sunan aikin : Lay's More Belgian Really Impossible, Sunan masu zanen kaya : PepsiCo Design and Innovation, Sunan abokin ciniki : PepsiCo Design & Innovation.
Wannan ƙirar mai ban mamaki ita ce nasarar lashe kyautar ƙirar azurfa a cikin salon, tufafi da gasar ƙirar sutura. Tabbas ya kamata ka ga jigon zane na zane-zane wanda ya lashe kyautar don gano wasu sabbin abubuwa, sababbi, na asali da na kirkire-kirkire, kayan sawa da kayan zane.